Great message from my mentor to all job seekers
The service you perform in your daily work is a commodity that you must try to market to the best advantage. Notice, please, that I did not write “at the highest possible price.” The best job offered to you may not always be the one with the highest pay. Other jobs may offer greater chances for advancement, more opportunity to learn, to gain experience and to prepare yourself for higher positions.
Always take the long-range view in job hunting. Look for opportunity rather than a mere immediate subsistence. Here’s the way one man went hunting for opportunity rather than waiting for it to knock on his door:
When he graduated from an eastern engineering college, John Wesley Ashton decided to market his services with the same skill a businessman puts into marketing his products. First, he decided what kind of position he wanted and the amount of salary he desired. Then he inserted the following advertisement in all the daily newspapers he could afford:
“Mr. Top Executive in the engineering field: Are you willing to let a graduate engineer demonstrate what he can be worth to you by working for one month without pay? I can bring you loyalty, dependability, patience, ability to get along with others harmoniously, a powerhouse of enthusiasm, a pleasing personality, punctuality and an enduring passion to learn as I earn, as well as a scholastic record as a summa cum laude graduate in engineering.”
The advertisement drew more than three hundred replies! An executive of U.S Steel wrote: “Meet me at our headquarters in New York next Wednesday and, if you are good as you say, you may as well bring your baggage and be prepared to go with me to one of our plants.”
Ashton’s approach was so unique, it was certain to attract attention. The offer to work a month without pay was a challenge to business executives. It proved he was more interested in demonstrating what he had to give than in what he hoped to get out of the job. The personal traits he listed, instead of sounding boastful, told the prospective employer what he hoped to prove about himself in the month of gratis work.
At his interview with the steel executive, Ashton handed over a neatly typed leather-bound brochure telling everything about himself—education, civic and charitable affiliations, hobbies, news items about himself from the college paper and personal data. It also included a recent photograph and a list of references.
Ashton got the job and he didn’t have to work the month without pay. It was agreed that his salary would be fixed by mutual agreement at the end of the first month after he had demonstrated his ability. Even so, John Wesley Ashton took the job at less than he was offered by another employer, because he recognized that the post had almost unlimited opportunities for promotion.
The account of Ashton’s approach should stimulate your ingenuity in applying for work in any field of endeavor. Use your imagination. Ask yourself these questions: how can I attract a business executive’s attention? How can I offer to demonstrate the value of my services?
Be sure not to oversell yourself. Don’t promise something you can’t deliver. Exaggeration is at best a shaky foundation on which to build a career. Instead, let the boss be pleasantly surprised to discover that you are giving him even more than you said you would—it may even push you another rung up the ladder.
What you have just read is a great message to all applicants. What are you going to do about this great content? If you can really sit down and read this message over and over, ideas will come to you and when you implement the ideas, you are more likely to get a job fast!
Dear applicant, do something about this great message!