Check out money earning opportunities in YouTube now

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Check out money earning opportunities in YouTube now

Alphabet Inc’s YouTube on recently announced a $100 million fund to pay content creators who make hit videos on its new short-form video feature Shorts, as YouTube aims to court more influencers.

The fund will launch in the coming months and pay creators this year and 2022, YouTube said.

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The investment comes as platforms are racing to attract young creators who are building huge fan followings – and big earning potential – by filming short comedy skits and dance routines. Viral app TikTok jump-started the trend of short-form video clips and was quickly copied by other apps such as Facebook-owned Instagram’s Reels, Snapchat Spotlight and YouTube Shorts.

YouTube said the new fund will pay thousands of creators each month whose videos on Shorts receive the most engagement from viewers.

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The streaming video site added it will begin to test ads on Shorts.

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As the market for short video features becomes more crowded, platforms have used creator funds as a way to court more users.

TikTok launched a creator fund in July and later increased its funding to $1 billion in the United States over three years.

Snap awards $1 million per day to users who post top content on Spotlight.

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