🌼5 Things Successful Entrepreneurs Will Continue Doing in 2023 (HIGHLY RECOMMENDED)
Success leaves clues.
That’s one of the most important lessons I’ve learned as an entrepreneur. I don’t need to figure it out by myself. There are plenty of other people who are where I want to be.
They’ve been doing it longer, and better than me. I should pay attention to what they’re doing.
My least favorite saying is self-made.
You’re not self-made.
Other people taught you everything you know. You need to give credit where credit is due. If you were actually self-made, you wouldn’t know anything about anything.
I have 100s of mentors, and 99% of them don’t know I exist. I’m quietly watching what they’re doing online and following in their footsteps.
When I started writing on Medium, I paid very close attention to the writers a few steps ahead of me. Not just the top 1% writers. People who had a few thousand followers. I studied all of their articles. I noticed which topics did best, what photos they used, the types of headlines.
If you want to become a more successful entrepreneur, you need to see and understand what other successful entrepreneurs are doing.
Here are 5 things I see successful entrepreneurs doing.
They’ll do fewer things and optimize them really well
The most successful entrepreneurs are focused on doing one specific thing. They didn’t have a ton of different offers, products, or services.
I’ve struggled with this for years — mostly due to fear. I think that focusing on one specific offer will limit me. Spreading myself out and trying to be the “everything guy” feels like a safety net.
I can manage your social media, build you a website, write copy, run your ads, do SEO, and set up email marketing funnels.
I told people working on different projects was more exciting. I’d get bored of doing the same thing all day. In reality, it’s much more stressful and wildly unproductive.
It’s great that I could do all of those things fairly well, but it’s far better to be an expert at one thing.
Even a niche service like SEO isn’t specific enough. There are so many different aspects to SEO. The best SEO service providers either have a team, or focus on one specific facet of it, like link building.
You want to become known as the link building guy — or whatever your specific thing is. When you focus on that, you can get really, really great at it.
I’d hire the person telling me they do one thing exceptionally well over the person who says they can do it all.
Surely you’re not great at everything. And even if you’re decent, if you don’t enjoy certain parts of what you’re doing, it’s going to show.
That doesn’t mean you can’t experiment and try different things.
If you haven’t found your specific thing yet, experimentation is your best friend. Try as many different things as possible. Look for the intersection of what you’re good at, what you enjoy, and what people will pay for.
Then you can dig deep and get into the top 1%.
They won’t be on 10 different platforms
Having a big following anywhere is incredibly valuable.
You can test your ideas, understand your audience, and make a lot of money selling your stuff.
The entrepreneurs with the best audiences are putting all of their energy into one or two platforms. They’re not on TikTok, LinkedIn, YouTube, Instagram, Twitter, Facebook, and Medium.
You can try that, but you’ll end up posting a lot of mediocre content.
Ignore the temptation to be everywhere. People on every platform say the grass is greener over there. The grass is only greener where you water it.
I’ve seen this firsthand. I see people on LinkedIn talking about how their views are down and they’re moving over to Twitter. At the same time, people are on Twitter talking about the amazing opportunity on LinkedIn.
You can build an audience anywhere.
The key is, you need to spend a lot of time on that platform. When the initial excitement wears off (it always does), you can’t skip over to the next opportunity.
Having 5,000 followers on one platform is way better than 500 followers on 10 different platforms.
They do things that are proven
You might think that entrepreneurs are big risk takers. I don’t think that’s the case at all.
Sure, they’re taking some risk, but it’s probably much less than you’d think.
Successful entrepreneurs understand what works and do it over and over again. They‘ve tried stuff and learned what works and what doesn’t. Instead of trying to fix what failed, they only focus on what worked.
It’s tempting to want to do something new. We all want to stand out and avoid saturated markets. We think that because we have less experience, we could never compete with the experts. So we try something that’s unproven.
It might work, but there’s a greater chance that it’ll fail. Even if you don’t lose a ton of money on your experiment, you’ll be wasting your most valuable asset — your time.
When you’re a new entrepreneur, the best thing you can do is find a saturated market. Something that a lot of people are doing with great success. That makes your chances of success way higher.
You know a lot of people want that product or service. You can study other successful people and copy what they’re doing.
Follow the proven path from A ⇢ B.
You might think it’s less exciting, but it will save you from a lot of frustration and failure.
They invest in understanding
The best selling products and services are rarely the best products and services. There are people doing mediocre work, selling a lot more than people who are 10x better.
Second-rate online courses are selling 10x more than higher-quality courses.
Because people don’t buy the best stuff.
People rarely make logical decisions. They make emotional decisions — especially when it comes to buying stuff.
Having a great product and delivering a great service should be a priority, but it’s not the most important thing. Understanding your customers is more important than the quality of your stuff.
Great entrepreneurs invest a lot of time in researching their offer and their customer needs.
When you really understand your customers, how they think, how they feel, how they make decisions, how they describe their problems, etc. you can sell them anything.
If people made buying decisions based solely on facts, no one would buy Teslas. There are higher-quality cars available for a lower price.
People buy Teslas because of how they make them feel. They feel like they’re buying something cool and trendy. They feel like they’re doing something good for the earth.
The best thing you can do is study your audience and learn how to tap into their emotions.
They’ve been at it long enough
The last thing successful entrepreneurs do is stay in the game.
You’ll always have legitimate reasons to give up. You need to push through the barriers and discomfort.
When things get hard, you’re probably looking around for the next great opportunity. In reality, the best opportunity is usually to stick with what you’re doing. If you’re trying “the next best thing” every other month, you’ll never find much success.
Whatever you’re doing, you need to continue doing it long enough.
Most overnight successes take 10+ years.
Does that mean you need to do the same thing for 10 years?
Read also: 9 productivity hacks for busy entrepreneurs
You do need to understand that your results compound. The longer you stick with the same niche, the better results you’ll get with less effort.
When you first start something, it takes a ton of work to get minimal results. With more experience, you get better, you work with more customers, develop better connections, have more case studies and testimonials.
By your second year, the same amount of effort can get you double results. After ten years, the same effort can get you 100x results.
I’d say 9 times out of 10, the key to your success is to simply keep doing what you’re doing.
Focus on these 5 things and your 2023 will be your best year yet.
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CONTRIBUTED BY Nick Nolan
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